Behavioral Bias Categories
Learning Outcome Statement:
compare and contrast cognitive errors and emotional biases
Summary:
Behavioral biases, which cause deviations from traditional finance theory, are categorized into cognitive errors and emotional biases. Cognitive errors, often correctable through education and better information, include belief perseverance and processing errors. Emotional biases, arising from feelings and harder to correct, require adaptation rather than correction. This LOS focuses on understanding these biases, their implications in financial decision-making, and methods to detect them, particularly among financial market participants.
Key Concepts:
Cognitive Errors
Cognitive errors are faulty reasoning processes that can often be corrected through better information, education, and advice. They include belief perseverance biases and processing errors.
Emotional Biases
Emotional biases stem from feelings or emotions and are harder to correct because they arise from impulses rather than conscious effort. These biases require recognition and adaptation rather than direct correction.
Belief Perseverance Biases
These biases involve clinging to previously held beliefs despite contrary evidence and include conservatism, confirmation bias, representativeness, illusion of control, and hindsight bias.
Processing Errors
Processing errors occur when information is used illogically or irrationally in financial decision-making. Examples include anchoring and adjustment, mental accounting, framing, and availability.