Sampling Methods
Learning Outcome Statement:
compare and contrast simple random, stratified random, cluster, convenience, and judgmental sampling and their implications for sampling error in an investment problem
Summary:
This LOS explores different sampling methods including simple random sampling, stratified random sampling, cluster sampling, and non-probability sampling methods like convenience and judgmental sampling. It discusses the implications of these methods on sampling error, which is crucial for making accurate inferences about a population from a sample. The content also delves into the practical applications of these sampling methods in various investment scenarios, highlighting their advantages, limitations, and suitability depending on the nature of the population and the specific requirements of the study.
Key Concepts:
Simple Random Sampling
A sampling method where each member of a population has an equal chance of being selected. This method is best used when the population is homogeneous.
Stratified Random Sampling
Involves dividing the population into strata and then drawing random samples from each stratum. This method is useful when the population is heterogeneous and the strata are homogeneous.
Cluster Sampling
The population is divided into clusters, and a random sample of these clusters is taken to represent the whole population. It is cost-effective for large populations but might offer less accuracy compared to other methods.
Non-Probability Sampling
Includes methods like convenience sampling (selection based on ease of access) and judgmental sampling (selection based on a researcher's judgment), which do not provide all the members of the population an equal chance of being selected, potentially leading to sampling bias.
Sampling Error
The error that arises from using a sample to estimate characteristics of a population. It includes the difference between the observed value of a statistic and the true value that the statistic is intended to estimate.
Formulas:
Sample Mean
Calculates the average of all sampled values, used as an estimate of the population mean.
Variables:
- :
- the value of the ith observation in the sample
- :
- the total number of observations in the sample