Company Analysis: Past and Present

Equity

Company Research Reports

Learning Outcome Statement:

describe the elements that should be covered in a thorough company research report

Summary:

A comprehensive company research report includes various elements that provide a detailed analysis of the company's financial and strategic position. These elements range from financial analysis and forecasts to industry overview, competitive positioning, and risk evaluation. The report serves as a tool for investors and stakeholders to understand the company's past performance, present condition, and future outlook.

Key Concepts:

Company Description

This section discusses the issuer's business model and strategy, including details about the products or services offered, key customer groups, and operational strategies.

Industry Overview & Competitive Positioning

This includes analysis of the industry size, growth rate, key drivers, market share trends, and profitability. It also covers competitive analysis using tools like Porter's Five Forces and evaluates the company's strategic positioning within the industry.

Financial Analysis and Model

This section evaluates key drivers of revenue, costs, profitability, cash flows, and the issuer’s uses and sources of capital. It includes both historical data and forecasts, supported by financial statement models.

Valuation

Provides estimates of company and security values, discusses the methodologies used such as relative and present value approaches, and includes scenario and sensitivity analyses.

Risks

Evaluates material downside and upside risks and discusses how these risks are considered in the financial analysis and valuation.

Environmental, Social, and Governance (ESG) Considerations

Assesses ESG indicators and risks, discusses the ownership structure, management composition, and executive compensation.

Determining the Business Model

Learning Outcome Statement:

determine a company’s business model

Summary:

Determining a company's business model is crucial as it outlines the operations and key elements that drive financial results and necessitate further investigation. This process involves understanding the products or services sold, the target customer base, sales channels, pricing strategies, and the resources and relationships essential for operation. Analysts use various information sources to gather data and analyze these elements, which helps in setting expectations and focusing on areas requiring detailed analysis.

Key Concepts:

Business Model Elements

A business model includes products or services offered, target customers, sales channels, pricing strategies, and essential resources and relationships. These elements help in understanding how a company operates and generates revenue.

Key Questions for Analysts

Analysts explore several key questions such as what the company sells, to whom it sells, how it reaches and delivers to customers, how pricing and payments are structured, and what resources and relationships are crucial. These questions guide the detailed analysis of a company's business model.

Information Sources

Analysts utilize various sources to gather information about a company's business model. These include issuer sources like regulatory filings and earnings calls, public third-party sources like industry reports, and proprietary sources like analyst reports and data platforms.

Case Study Analysis

Practical examples, such as the case study of Warehouse Club Inc., demonstrate how analysts apply the framework of determining a business model by answering key questions and identifying areas for further research.

Revenue Analysis

Learning Outcome Statement:

evaluate a company’s revenue and revenue drivers, including pricing power

Summary:

Revenue analysis involves understanding the factors driving a company's revenue, which can be analyzed through both bottom-up and top-down approaches. Bottom-up analysis breaks down revenue into specific drivers like sales volume and price, while top-down analysis relates revenue to broader economic factors like market share and GDP growth. Pricing power, a key aspect of revenue analysis, refers to a company's ability to set prices without significantly affecting sales volumes, influenced by market competition and the company's competitive positioning.

Key Concepts:

Revenue Drivers

Revenue drivers are factors that directly influence the level and changes in revenue. These can include sales volume, price, market share, and economic indicators like GDP growth. Understanding these drivers helps in forecasting and analyzing a company's financial performance.

Bottom-Up Revenue Analysis

This approach decomposes a company's revenue into specific drivers such as sales volume per store or membership fees, providing a detailed view of the sources of revenue and their changes over time.

Top-Down Revenue Analysis

Top-down analysis views a company's revenue in the context of larger economic factors, such as total market size and the company's share of that market. This approach helps in understanding a company's performance relative to the broader market.

Pricing Power

Pricing power is the ability of a company to increase prices without losing customers to competitors. It is influenced by factors like market structure, competition, product differentiation, and customer loyalty. Companies with high pricing power can maintain or increase profit margins over time.

Formulas:

Take Rate Calculation

Take Rate=Third-party Merchant FeesThird-party GMV\text{Take Rate} = \frac{\text{Third-party Merchant Fees}}{\text{Third-party GMV}}

The take rate represents the percentage of transaction value that the platform retains from third-party sales, reflecting the platform's pricing power.

Variables:
ThirdpartyMerchantFeesThird-party Merchant Fees:
Fees collected from third-party merchants for using the platform
ThirdpartyGMVThird-party GMV:
Gross merchandise value of sales conducted by third-party merchants on the platform
Units: percentage

Market Share Calculation

Market Share=Company’s GMVTotal Market Sales\text{Market Share} = \frac{\text{Company's GMV}}{\text{Total Market Sales}}

Market share indicates the proportion of total market sales that the company captures, useful for assessing its relevance and competitive position in the market.

Variables:
CompanysGMVCompany's GMV:
Gross merchandise value of the company's sales
TotalMarketSalesTotal Market Sales:
Total sales in the market where the company operates
Units: percentage

Operating Profitability and Working Capital Analysis

Learning Outcome Statement:

evaluate a company’s operating profitability and working capital using key measures

Summary:

This LOS focuses on understanding and evaluating a company's operating profitability and working capital through various classifications and measures. It covers the classification of operating costs into fixed and variable, natural and functional, and the analysis of working capital through activity ratios and net working capital measures.

Key Concepts:

Operating Costs Classification

Operating costs can be classified based on their behavior with output (fixed and variable), their nature, or their function. Fixed costs do not vary with output, while variable costs do. This classification helps in understanding the stability and predictability of operating profit.

Natural and Functional Classifications

Under IFRS and US GAAP, operating costs must be disclosed either by their natural classification (what the cost is) or functional classification (the purpose of the cost). This affects the presentation of income statements and the calculation of key profitability measures like Gross Profit, EBITDA, and EBIT.

Working Capital Analysis

Working capital management is crucial for a company's financial health. Key measures include the cash conversion cycle and the ratio of net working capital to sales. These metrics help assess how efficiently a company manages its short-term assets and liabilities.

Formulas:

Operating Profit

Operatingprofit=[Q×(PVC)]FCOperating\, profit = [Q \times (P - VC)] - FC

This formula calculates the operating profit by taking the product of units sold and the contribution margin (price minus variable cost), then subtracting fixed costs.

Variables:
QQ:
units of outputs sold in a period
PP:
price per unit of output
VCVC:
variable operating costs per unit of output
FCFC:
fixed operating costs
Units: currency (e.g., USD)

Degree of Operating Leverage (DOL)

DOL=%ΔOperatingProfit%ΔSalesDOL = \frac{\% \Delta Operating\, Profit}{\% \Delta Sales}

The degree of operating leverage measures how a percentage change in sales will affect the percentage change in operating profit, indicating the level of operating leverage.

Variables:
% \Delta Operating\, Profit:
percentage change in operating profit
% \Delta Sales:
percentage change in sales
Units: dimensionless

Capital Investments and Capital Structure

Learning Outcome Statement:

evaluate a company’s capital investments and capital structure

Summary:

This LOS focuses on evaluating a company's capital investments and capital structure by analyzing sources and uses of capital, returns on invested capital, and the impact of financial leverage. It includes assessing whether a company has met or exceeded investors' required rates of return and understanding the risks and opportunities associated with its capital structure.

Key Concepts:

Sources and Uses of Capital

Companies utilize capital from debt and equity investors to generate returns that exceed the required rates of return. Analyzing the sources (e.g., cash flows from operations, debt issuance) and uses (e.g., capital expenditures, dividends) of capital helps in understanding how effectively a company is managing its financial resources.

Evaluating Capital Investments

This involves assessing the returns on invested capital over time compared to the required rates of return to determine if management has effectively used the capital to create value. Tools like IRR and NPV are used, though analysts often rely on more aggregated measures due to limited access to detailed project data.

Capital Structure Risks

The risks associated with a company's capital structure can be evaluated using leverage and coverage ratios, credit ratings, and the degree of financial leverage, which measures the sensitivity of net income to changes in operating income.

Financial Leverage

Financial leverage refers to the use of debt in a company's capital structure. Higher financial leverage indicates a greater use of debt relative to equity, which can amplify returns but also increases risk.

Formulas:

Degree of Financial Leverage (DFL)

DFL=%ΔNet income%ΔOperating incomeDFL = \frac{\% \Delta \text{Net income}}{\% \Delta \text{Operating income}}

This formula measures the effect of financial leverage on a company's earnings by comparing the percentage change in net income to the percentage change in operating income.

Variables:
%ΔNet income\% \Delta \text{Net income}:
Percentage change in net income
%ΔOperating income\% \Delta \text{Operating income}:
Percentage change in operating income
Units: dimensionless

Weighted Average Cost of Capital (WACC)

WACC=(weighting of debt×gross cost of debt×(1tax rate))+(weighting of equity×cost of equity)WACC = \left(\text{weighting of debt} \times \text{gross cost of debt} \times (1 - \text{tax rate})\right) + \left(\text{weighting of equity} \times \text{cost of equity}\right)

WACC is used to evaluate a company's cost of capital, accounting for the different costs associated with debt and equity. It reflects the average rate of return required by all security holders and is used for discounting projected cash flows.

Variables:
weighting of debt\text{weighting of debt}:
Proportion of total capital that is debt
gross cost of debt\text{gross cost of debt}:
Annual interest rate paid on the borrowed funds
tax rate\text{tax rate}:
Corporate tax rate
weighting of equity\text{weighting of equity}:
Proportion of total capital that is equity
cost of equity\text{cost of equity}:
Rate of return required by equity investors
Units: percentage